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Sustainability | Free Full-Text | Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality
PDF) Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
Changing consumer relationships with brands
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
PDF) Consumer-Brand Relationships: Theory and Practice
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
PDF) Lessons learned about consumers' relationships with their brands
Loyalty/Relationship
Frontiers | The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations
PDF] Brand passion and its implication on consumer behaviour | Semantic Scholar
PDF) Lessons learned about consumers' relationships with their brands
Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
PDF) Lessons learned about consumers' relationships with their brands
Negative emotions in consumer brand relationship: A review and future research agenda
Psychological factors and consumer behavior during the COVID-19 pandemic | PLOS ONE
PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar
PDF) Consumer-Brand Relationship: Foundation and State-of-the-Art
JOItmC | Free Full-Text | Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
JRFM | Free Full-Text | The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions
Journal of Consumer Research | Oxford Academic
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
Frontiers | Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context